Director Rishi Singh Sisodiya partners with T-Series and Bhushan Kumar to elevate Rajasthani folk music to a global stage through Rishi Entertainment.

[NewsicPox Desk]: Jodhpur, India — In a landmark cultural collaboration set to redefine India’s regional music landscape, acclaimed director Rishi Singh Sisodiya has partnered with T-Series, under the leadership of Bhushan Kumar, to bring the vibrant soul of Rajasthani folk music to a worldwide audience.


This collaboration represents a powerful blend of heritage and innovation—where centuries-old traditions meet cutting-edge global music production.


A Vision to Globalize Rajasthani Folk

Rishi Singh Sisodiya, known for his strong creative direction and deep cultural roots, has been at the forefront of promoting Rajasthan’s traditional music in modern formats. With a vision to make regional music globally competitive, Sisodiya’s collaboration with T-Series aims to elevate folk sounds onto international platforms, streaming charts, and music festivals.


His work focuses on preserving authenticity while making it relatable for today’s digital generation—bridging the gap between local artistry and global audiences.


Bhushan Kumar’s Strategic Push for Regional Music

Under the leadership of Bhushan Kumar, T-Series has consistently expanded its footprint beyond Bollywood into regional and independent music. Recognizing the growing global appetite for authentic Indian sounds, Bhushan Kumar is actively supporting projects that celebrate India’s cultural diversity.


This collaboration with Rishi Singh Sisodiya aligns with T-Series’ larger vision of promoting regional talent and transforming local music into global phenomena.


“India’s regional music holds immense potential on the global stage. Collaborations like these help us bring authentic cultural sounds to international audiences,” said Bhushan Kumar.


Fusion of Tradition and Modern Sound

The project brings together traditional Rajasthani instruments such as khartal, sarangi, and kamaicha with modern elements like electronic music, bass, and global production styles. Classic folk songs like dhuso baje and kurja are being reimagined into contemporary soundscapes—retaining their emotional depth while appealing to modern listeners and global music trends.


Empowering Manganiyar and Langa Artists

A key highlight of this collaboration is the empowerment of traditional Rajasthani artists, especially Manganiyar and Langa communities. Through T-Series’ global platform and Sisodiya’s creative direction, these artists are gaining unprecedented visibility. From digital releases to high-quality music videos and international collaborations, local talent is now reaching millions of viewers worldwide—creating new opportunities and recognition.


Digital Dominance and Global Reach

With T-Series being the world’s largest YouTube channel and one of the most influential music labels globally, this partnership ensures massive digital reach. The content is strategically positioned across streaming platforms, social media, and international music circuits. Rajasthani folk music is now trending not just in India, but also gaining traction among global audiences, influencers, and music producers.


About Rishi Singh Sisodiya and Rishi Entertainment

Rishi Singh Sisodiya is an Indian director, creative producer, and cultural curator based in Rajasthan. He is the founder of Rishi Entertainment, a production house dedicated to creating culturally rich, modern, and globally appealing content rooted in Indian traditions.


Rishi Entertainment specializes in music production, visual storytelling, artist development, and large-scale creative collaborations. The company focuses on elevating regional art forms through high-quality production and digital-first strategies.


The strength of Rishi Entertainment lies in its dynamic leadership and creative team:

Aditya Sharma – Associate Director and also serving as one of the Managing Directors (MD), playing a key role in creative execution and strategic direction.

Vaibhav – Executive Producer and Managing Director (MD), responsible for production management, project execution, and operational leadership.

Jai Singh – Managing Director (MD), contributing to business expansion, collaborations, and overall company growth.

Dhruv Sankhla – Director of Photography (DOP) and Cinematographer, leading the video and post-production department.

Sameer Belim – Production Head, overseeing on-ground shoot execution, lighting design, and overall production aesthetics.

Together, the leadership and creative team of Rishi Entertainment are driving a new wave of content that blends tradition with innovation, positioning the company as an emerging force in India’s entertainment and music industry.


About T-Series

T-Series is India’s leading music label and film production company, founded by Gulshan Kumar and currently led by Bhushan Kumar. With billions of monthly views and a massive global audience, T-Series has revolutionized the music industry through its digital-first approach. The company is known for promoting diverse genres, regional music, and international collaborations, making it a powerhouse in the global entertainment ecosystem.